Rant R Rave (TM) - Share your Experiences

About Us

www.rantrrave.com is a private venture being set up by Michael and Helen, which is being supported by a number of key partners. To follow our story, please visit our blog on www.rantrrave.blogs.ie

Why are we passionate about Rant ‘R Rave?

For the Consumer:

Have you ever found yourself looking for a good hairdresser, doctor, restaurant, gardener or even something fun to do for the weekend? If you were unsure of where to go, you may have consulted someone you know for a trusted recommendation.

www.rantrrave.com, Ireland’s new Consumer Review Website, will be where you will find trusted, unbiased local reviews on local services and products. Our aim is to be like that trusted friend guiding you in making the right choice in your purchasing decisions and making sure you have some fun along the way!

We will be offering you much more than just unbiased reviews… we will be merging local reviews with a lively social networking functionality so you will be able to build your profile, meet like minded people and share your recommendations. On top of this, you will be able to earn points for every action you make on the site and you will be able to trade these points for valuable discounts and special offers on local goods and services.

For Local Businesses:

Are you really seeing a return on investment from your traditional classified directory? Probably not, and the reason for this is twofold. Clutter and Lack of Differentiation! We are living in an environment where competition is intense, all of which is creating a significant amount of clutter in terms of marketing communication. This increased level of communication, whether classified listings or traditional advertising is making it more difficult for you to differentiate your offering from the competition. As a result consumers are tuning out from these passive one-way forms of branded communication. Instead they are turning to their friends, family and colleagues to make an informed decision, when buying a product or availing of a service. Here are some light statistics to prove this point;

  • 78% of consumers say they trust and believe other people’s recommendations and reviews for products and services, more than any other medium – Nielsen Research
  • 76% of consumers no longer believe what companies are telling them in their ads – McKinsey
  • Customers are 5 times more likely to buy a product or service after reading or hearing a positive review – YouGov 2007

We can conclude that the rules of search are changing and fewer people are opening the local directory book or turning the classified pages on the local or national newspaper. Instead people are now availing of the new tools in social media websites that enables them quickly search for products and services as recommended by friends or a general community where they feel the reviews and opinions are genuine and honest. As a result people are cutting through the clutter and immediately recognising a point of differentiation as told by people they trust.

www.rantrrave.com will be an innovative website that will enable you take advantage of this shift in consumer decision making, by allowing your existing customers tell your story via their experience, which we know from the above will deliver far greater results as it breaks through the clutter and gives you a valuable point of differentiation.

If you want to learn more about the services we will offer local businesses, please email helen@rantrrave.ie who will gladly give you some FREE consultative advice.

For Corporate Brands

Having working in the corporate field for 10 years, we understand the frustrations many brand and marketing managers face when looking to develop an online strategy. Yet everyday we come across websites where corporate brands are pushing irrelevant and meaningless messages at us, all of which have absolutely no connection or relevancy to the content or experience we are engaging with at that time.

To deliver successful online campaigns, you need to ensure the following

  • Opt-in permissions based communications.
  • Relevancy in your offering to the reader.
  • Content that is both engaging and conversational and makes life more useful or entertaining.
  • Branded offers that fit well within the theme of the www.rantrrave.com community.

Rant ‘R Rave will offer corporate brands multiple ways to leverage the above ingredients for a successful online strategy. For more information, please email michael@rantrrave.ie.